Is print dead? If you talk to some people – particularly those who are completely on board with the paperless movement – the answer is yes.
But the latest trends in printing show print is not only here to stay – it may have an increased role to play in business during 2020.
Let’s take a look at some of these trends and how businesses are implementing them. Then, you can make up your own mind about whether affordable printing services are something you will invest in this year.
The Printing Trends of 2020 Which Your Company Needs to Know About
Some people say the demand for printing services in Atlanta will raise nearly three percent over the next 12 months. Here’s why.
1. Digital and Printing Services Are Fusing
A lot of industries fall by the wayside as time and technology progress. Some expected this to be the case with the print industry – but this industry is still going strong. The reason for this: printers are actually embracing the digital age.
More companies see the need for a hybrid form of communication and marketing. Companies are utilizing digital marketing, particularly on social media. But they’re complimenting their efforts with print materials, like business cards which list their social media info in addition to general contact info.
2. Automation – the Future of Affordable Printing Services
More companies are embracing automation. This means all of the information for products they order regularly will be kept in an online portal. When they need to order the product, instead of having to re-enter all of their information, all they have to do is fill in a few fields to make sure all of the information is relevant and up to date.
You might’ve heard automation being referred to as “print on demand.”
What can be automated? Everything from business cards to brochures to postcards.
3. Bold Colors in Print Sets Businesses Apart
Printed products can make you stand out from your competition. Bold colors, interesting graphics, and unique paper textures intrigue potential customers.
Those in the print industry think more companies will turn to print because so many people feel bombarded by digital technology and advertisements.
4. An Eco Trend: Repurposing Paper Products
One way companies are able to “go green” without totally giving up their paper products is by repurposing those products.
For instance, some people design business cards which provide contact information but also act as appointment or loyalty cards. In other cases, people use their marketing materials as coupons for their customers. “Bring in this flyer to receive 15% off your order.”
Repurposing will not only help you do your part for the environment, it will save money, too. After all, there’s no need to print business cards and coupons. Print one and use it two different ways.
How Document Pros Printing Services in Atlanta Stays in Step with Trends
Our Atlanta printing company is continually doing research on the latest trends in print so we know what our customers need.
These are just some of the ways we have been able to help Atlanta business owners with their print and digitization needs over the years.
- Printing Materials for Over 1000 Customers – Many businesses have turned to us over the past decade to help them with their print needs. We’ve printed client/customer educational publications, as well as employee manuals. Additionally, we’ve provided a lot of marketing materials, like brochures and business cards.
- Digitization of Printed Materials – Quite a few of our customers have turned to digitizing at least some of their written documents. Doing so has given them peace of mind because a digital record is often more secure than paper documents. Our clients also love how much time, space, and money they save from replacing paper files with digital ones.
The Perk of Using a Company Which Can Offer Digitization and Print Services
At Document Pros, we stay on top of the latest trends because we know different businesses have different goals.
Some businesses utilize our company because we provide digitization services. These services allow these businesses to reach their goal of added security, ease of use, and doing all they can to be a friend to the environment.
Then, there are other companies who rely quite a bit on printed marketing and training materials. Our affordable printing services allow them to get the most bang for their buck. We can save them some money while providing eye-catching print materials for them.
We understand our neighbors and fellow business owners have varying needs. And we will continue to find ways to meet those needs as the print and digital trends continue to fluctuate.
Contact us to find out more about how our printing services can fit your needs.