Business owners have a lot on their plate. Not only do they have to keep their customers/clients happy with great products and services, they have to market and build their business, too.
Thankfully, business owners have access to a lot of tools that can help them with marketing effectiveness and productivity.
One of these tools is a simple one, one which has been around for ages: paper.
With the right paper, a printing company can help your business look extremely professional and actually improve your marketing efforts and business ventures.
But which paper is the right paper?
Tips on How to Choose the Right Paper for Your Business
When you’re in the market for affordable printing services, consider these tips for choosing the best paper for your business needs.
Start with Figuring Out What You Need to Achieve
The very first thing an entrepreneur needs to figure out is what they hope to accomplish with the paper they purchase. When helping our customers, we ask some of the following questions.
- Are they interested in offering marketing and promotional materials?
- Do they need informational/educational materials?
- Will they use envelopes?
- Do they need posters and banners?
One size does not fit all when it comes to paper. Once we determine what a client will be using their paper for, we recommend various types of paper along with the right printing services.
Don’t Scrimp on Quality
The paper you choose will make as much of a statement as what’s printed on it. All business owners want to save money when they can. But in their effort to accomplish this, they might go beyond looking for affordable printing services by settling for cheap products and services.
When a business invests in cheap products, customers might think they cut corners – and that’s never the impression a business wants to give.
When customers come to us for our printing services, we help them choose the highest quality products at an affordable price.
We help them decide upon:
- The right size – Typical letterhead for business letters should be 8.5” x 11”
- The right type – This includes matte, coated, uncoated, and linen finishes
- Finishing options – This includes various type of coiling and binding, as well as cutting, folding, and stitching
Why Paper Is Still an Important Part of Modern Businesses
In this age of smartphones, online content marketing, and keeping in touch with friends, family members and clients via social media, the idea of paper being important to a business is borderline ridiculous.
Yes, everyone needs paper to some extent, but is it really important to a company?
A lot of people would say no, partially because the concept of a “paperless office” is so popular. In theory, this sounds like a great idea. Truth be told, though, it’s hard for most businesses to truly ever go 100% paperless.
Even if a company is on the road to being as paperless as possible, there will probably be times when they will need to:
- Hand out business cards at a networking event
- Send an important letter to a customer or colleague
- Provide a customer with information about their company via a brochure
Until we are able to go completely paperless, choosing the right kind of paper will be paramount to an entrepreneur’s business efforts.
Partner Up with the Best Printing Company in Atlanta
First, we’re committed to providing a multitude of printing services in Atlanta. We pride ourselves on not only offering an array of services – including letterhead, business cards, brochures, flyers, newsletters, and much more – but offering the highest quality products around.
Second, we also offer affordable printing services. We understand what it takes to run a business – a lot of time, effort, and money. Our customers can be sure they’ll get the best quality at an affordable price.
Do you need business cards, letterhead, or some other personalized paper product? Contact us today to discuss your vision and see how we can serve your needs.