With everything going digital and the encouragement to reduce our impact on the environment, it seems to some people printing services in Atlanta have gone the way of the dinosaurs.
Recent trends, however, have shown printing services have actually seen an increase over the past year. And they’re expected to continue to grow in 2018.
What’s the reason for this increase? And what product printing trends should you take advantage of in the New Year?
Affordable Printing Services – Why You Should Invest
One of the main reasons print materials aren’t going to go out of style anytime soon is because people are attracted to them. Looking through colorful brochures or receiving a well-made, attention-grabbing business card is something people like to do.
People often make decisions based on their five senses. When a printing company prints marketing materials, people get to see the colors and read the text. Plus, they get to feel the paper and embossing textures.
In addition to appreciating the sensory experience, holding something in their hands makes a product or service seem more tangible to some people. Therefore, printing materials have actually helped some businesses make more sales.
As Britt Fero, VP and head of strategy in the Seattle branch of the ad agency Publicis, puts it: “Print is interesting because it actually provokes people to read it. Just buying it or getting it in the mail provokes the reader to engage in a way digital doesn’t.”
Product Printing Technology: What Are the Trends for 2018?
With printing services expected to grow over the next 12 months, experts are pointing to some of the latest printing trends. Incorporating some of these options – many of which we provide – can supplement your marketing strategy nicely.
1. Custom Prints
One of the goals of a business is to build their brand. Part of doing this is coming up with the right logo and colors for their business. We’ve seen a lot of business owners use this to their advantage. Instead of buying cheap, generic marketing materials, they invest in custom prints. Doing this has allowed them to stand out from their competition.
2. A Mix of Digital and Print
Who says you need to pick one or the other? We wholeheartedly believe there’s a place for both digital and print marketing. And we’re not alone.
One of the print trends for 2018 is using your print materials hand-in-hand with your digital marketing strategies.
For example, a lot of entrepreneurs are now using their business card to point potential customers to their website, blog, or preferred social media platforms.
3. Better Colors
Some printing companies are way behind the times. They haven’t yet caught on to the importance of color, thereby offering a very limited selection to their customers.
But something most printing companies are recognizing is one of the best ways to differentiate businesses is with color. Therefore, customers like you have the option of more colors than ever before.
4. Including More Textures
Like we mentioned before, people love having a sensory experience. Printing companies are responding by offering a variety of textures for their print materials.
People can choose from a wide selection of paper quality, type, thickness, and embossing.
This can have an amazing effect on your print marketing efforts.
For instance, imagine a person going through the plethora of business cards they’ve received at a networking event. Each card feels the same until, suddenly, they come across your card. The texture feels totally different from the others. It’s smoother and thicker than the others.
This sensory experience makes them want to see who’s card it is, which means your business doesn’t get lost in the shuffle.
Staying Up-to-Date with Your Needs – Commitment to Customers
At Document Pros, we’re constantly looking for ways to improve the services we provide for our customers. This is why we stay up-to-date with the latest printing trends – we want to not only provide the very best in printing services, we want to provide services you actually need.
Whether you need flyers, educational materials, or business cards, we can print them for you at an affordable price. Would you like to go green and reduce your environmental footprint? We can help with this, too. We offer document scanning and shredding services to fit your needs.
Whatever printing services you need, you can be sure Document Pros has your best interests at heart. We’ll always stay up to date with the latest trends so we can provide you the best service in town.
Contact us to learn more about what printing services you actually need and how we can help.